An interesting comment on the power of Twitter:
Arijit Guha, an Arizona graduate student who had to undergo expensive treatment for colon cancer while under a capped student health plan, took his frustration to Twitter. Distressed at having $118,000 of un-reimbursed medical expenses, he began tweeting about the injustice of it all, including the Twitter handles for Aetna, the insurance company, and its president. Low and behold, Aetna’s chief executive, Mark T. Bertolini, answered. After an extended tweet conversation, Mr. Bertolini called Mr. Guha and agreed not only to cover all of his medical expenses, but to restructure the way that Aetna provides medical insurance to graduate students.
Ah, the power of Twitter.
You can read the full story from the New York Times Well Blog here.
… and when you’re done, come follow me on Twitter at @SullivanStories! 🙂