Monday Media: Military Marketing

Anyone in writing knows that book publishing these days demands far more of authors than it did in days of yore. This week, Publisher’s Weekly ran an article detailing the intensity with which one particular author is engaging in this marketing battle.

When Gretchen McNeil found out that Barnes & Noble would not be carrying her book, TEN, when it launches in a few weeks time, she took matters into her own hands. Using her online presence (blog & Twitter) she recruited an army of volunteers, who could rise in the ranks by performing successively more difficult grass-roots marketing tasks.

The quest culminates at the level of general, which participants reach when they follow the order to find a bookstore that is not carrying the novel after September 18 and “ask, hound, convince, cajole, or otherwise persuade the bookstore into ordering Ten.”

So hats-off to Gretchen McNeil, who has taken guerilla marketing to a whole new level… that of recruiting an entire army! Congratulations on a war well run and best of luck on September 18th!

About Tara Sullivan

Author of GOLDEN BOY (2013), THE BITTER SIDE OF SWEET (2016), and TREASURE OF THE WORLD (2021). Published by Penguin Books for Young Readers Find out more at Or, follow me on Twitter: @SullivanStories
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2 Responses to Monday Media: Military Marketing

  1. I’m so impressed with the lengths authors will go to…I just wonder where and how they find the time.

  2. I agree! Sometimes, with all the other work we have to do, it can be hard to find the time to actually WRITE!

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